How to Choose an Email Automation Tool

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I have been lucky enough to work with most email automation tools out there, large and small. From the entry level tools such as MailChimp and Campayn, to the more “robust” systems of Eloqua and Marketo, and those in between like Silverpop, HubSpot, Pardot  and Manticore (now Sales Engine), I’ve used them all. And from all that self-taught knowledge, I […]