How to Avoid Getting Blacklisted

We have all heard of it. Getting blacklisted is the Boogie Man of Digital Marketing, with the only difference that this is completely real (based on my assumption that the boogie man is not!). But what exactly is this powerful force, how can we prevent it and what to do if you ignore all my advice, is to follow. What is it? Blacklisting is usually the result of bad email marketing, or 'spamming'. SPAM is basically any kind of unsolicited email. By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines. In other words, SPAM is any non-consensual email communication from a company to a prospective customer. Certain online entities like mxtoolbox.com police the quality of email marketing with certain rules, and breaking those rules is penalized with the blacklisting of you server. Most email marketing tools will also notify you somehow if you are in danger of getting blacklisted.   How to prevent it? Just like in most civilized societies, there is a set of rules that as long as you follow, you will stay out of trouble, email  marketing has a very simple and clear set of rules that will keep the Spam Police away. Here are the most important ones: You should always have consent from everyone in your targeted list.  Buying a list from a vendor and emailing them IS considered spam. Make sure you are not sending emails to group aliases in companies like: info@yourcompany.com Be honest with your subject line.  You will find a lot hype on things like "Do not use the word 'free' in your subject line." While that is important advice to heed, the most important thing is to deliver [...]