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Category: Marketing Advice

February 5, 2025February 5, 2025Marketing Advice, Technology

5 MarTech Trends That Will Shape Marketing Automation in 2025

Introduction Marketing technology (MarTech) is evolving rapidly, and businesses that fail to adapt risk falling behind. With the rise of AI-driven automation, data privacy regulations, and omnichannel engagement, staying ahead of the curve is more critical than ever. At Staccato Interactive, we help businesses […]

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September 4, 2024September 4, 2024Marketing Advice, Technology

New Whitepaper: Maximize ROI with HubSpot

This whitepaper, Maximizing ROI with HubSpot, explores how businesses can unlock the full potential of their marketing automation investment to drive measurable growth and efficiency. With the average enterprise spending over $250,000 annually on marketing automation tools without seeing a significant return, this guide outlines […]

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July 22, 2016July 22, 2016Marketing Advice

How/When to hire your first marketing employee

I’ve heard it a million times. The growing small-company who decided it’s time to look like “a real company” therefore is thinking of hiring their first marketing employee. It usually goes two ways, either they hire a very seasoned Marketing VP type or a […]

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April 14, 2016April 14, 2016Marketing Advice

How much does a Website Cost?

If I had a dollar for every time I get this question, I wouldn’t have to make website because I would be rich! Its a very common question that comes from the lack of understanding on what it takes to create a website and […]

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December 9, 2015May 4, 2020Marketing Advice

Free Marketing Advice for Small Business

As a Marketing firm, we make the vast majority of our business from Medium Sized companies with a decent amount of funding/revenue and years in business; yet, most of the questions I (Francisco) get on a daily basis are from small companies just starting […]

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November 13, 2015November 16, 2015Marketing Advice

Stop SPAM referrals from ruining your analytics

Every once in awhile you will notice a spike on your google Analytics and with it comes the great satisfaction of a job well done; don’t pop the cork yet! Review where those referrals are coming from.  More often than not you will find […]

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March 3, 2015March 23, 2016Marketing Advice

How to Avoid Getting Blacklisted

We have all heard of it. Getting blacklisted is the Boogie Man of Digital Marketing, with the only difference that this is completely real (based on my assumption that the boogie man is not!). But what exactly is this powerful force, how can we prevent […]

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How to Choose an Email Automation Tool
February 20, 2015February 8, 2025Marketing Advice

How to Choose an Email Automation Tool

I have been lucky enough to work with most email automation tools out there, large and small. From the entry level tools such as MailChimp and Campayn, to the more “robust” systems of Eloqua and Marketo, and those in between like Silverpop, HubSpot, Pardot  and Manticore (now Sales Engine), […]

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January 12, 2015January 21, 2015Marketing Advice

What is “Modern Marketing”?

Modern Marketing is one of those hype keywords flooding Twitter these days. No one seems to know exactly what it is, yet every company and pseudo-expert out there seems to have a “How To” guide, and the answer is always the same: “Buy my product.” Since […]

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December 15, 2014February 16, 2015Marketing Advice

The Secret to Marketing Technology

I have made quite a lucrative career out of Marketing Technology.  Luck would have it I was coming out of Grad School when Companies like Marketo, Eloqua, Silverpop and Manticore (now sales engine) were laying down the road for email automation while Google Adwords […]

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