I’ve heard it a million times. The growing small-company who decided it’s time to look like “a real company” therefore is thinking of hiring their first marketing employee. It usually goes two ways, either they hire a very seasoned Marketing VP type or a very Junior kid-right-out-of-school, yet the expectations are the same. Because the […]
If I had a dollar for every time I get this question, I wouldn’t have to make website because I would be rich! Its a very common question that comes from the lack of understanding on what it takes to create a website and even more because people haven’t always thought through which aspects of […]
As a Marketing firm, we make the vast majority of our business from Medium Sized companies with a decent amount of funding/revenue and years in business; yet, most of the questions I (Francisco) get on a daily basis are from small companies just starting up. Local businesses with great dreams and ideas that have no […]
Every once in awhile you will notice a spike on your google Analytics and with it comes the great satisfaction of a job well done; don’t pop the cork yet! Review where those referrals are coming from. More often than not you will find some names you don’t recognize; some common examples are see-your-website-here.com and […]
We have all heard of it. Getting blacklisted is the Boogie Man of Digital Marketing, with the only difference that this is completely real (based on my assumption that the boogie man is not!). But what exactly is this powerful force, how can we prevent it and what to do if you ignore all my advice, […]
I have been lucky enough to work with most email automation tools out there, large and small. From the entry level tools such as MailChimp and Campayn, to the more “robust” systems of Eloqua and Marketo, and those in between like Silverpop, HubSpot, Pardot and Manticore (now Sales Engine), I’ve used them all. And from all that self-taught knowledge, I […]
Modern Marketing is one of those hype keywords flooding Twitter these days. No one seems to know exactly what it is, yet every company and pseudo-expert out there seems to have a “How To” guide, and the answer is always the same: “Buy my product.” Since I have no product to sell you, I will join the […]
I have made quite a lucrative career out of Marketing Technology. Luck would have it I was coming out of Grad School when Companies like Marketo, Eloqua, Silverpop and Manticore (now sales engine) were laying down the road for email automation while Google Adwords was gaining strength, and because of these and my somewhat illogical […]