The Secret to Marketing Technology

I have made quite a lucrative career out of Marketing Technology.  Luck would have it I was coming out of Grad School when Companies like Marketo, Eloqua, Silverpop and Manticore (now sales engine) were laying down the road for email automation while Google Adwords was gaining strength, and because of these and my somewhat illogical comfort level with new technology, my career took a turn into Digital Marketing. That said, it took me years to understand what is the secret to an effective Digital Marketing Campaign. The Secret to Marketing Technology is simple; it is to understand that there is nothing new about it.  I have worked with clients who's campaigns 10 fold their marketing efforts with a new piece of technology and I've had the total opposite. Companies that spend hundreds of thousands on the new Online tool in the market and after a year, they find themselves calling "the consultant", to tell them why was that new expensive Marketing tool ineffective.  The answer is very simple, the best online tool is no replacement for good marketing planning. If you have watched more than one episode of AMC's Madmen (or if you come from that generation) you will realize that beyond all that chain smoking and sexist jokes, Drapper wasn't only extremely creative but also very strategic about their decisions, and that is the secret to a good Marketing Campaign.  What worked back in the 1950's will work today.  Marketing Technology opens the door to new channels, new reporting, more speed, etc, but what feeds these tools is nothing but Creativity and Strategy. This is what you need before you spend ANY money on a Digital Marketing Tool: For Email Automation: The best email [...]

Welcoming Pinnacle Family Counseling to the Family

Pinnacle Family Counseling is determined to help their clients discover how to make positive and permanent changes in their work, family, & personal lives in order to achieve a sense of balance. Through greater awareness of thought patterns and feelings, and by developing strategies to cope, adjust and possibly change behaviors new ideas and feelings will begin to emerge. They specialize in issues like ADHD, Addiction, Behavioral Issues and Borderline Personality, to name a few. We will helping to bring these services to those in need to find the right balance in life. Click Here for more information:

  • Katon Direct

Proud to Welcome Katon Direct to the Family

Katon Direct is a database marketing solutions firm that helps healthcare organizations and their recruitment advertising agencies uncover local passive candidates so that they can recruit and hire them much faster and more cost-effectively than traditional methods. Katon has executed thousands of geo-targeted campaigns for clients and their advertising agencies all across the country. Whether a large hospital needs 100 nursing jobs filled, or a small home health agency needs to hire just one employee, Katon Direct provides the right mix of strategies to get results fast. We are extremely happy to help healthcare companies get in touch and benefit from their outstanding Healthcare Staffing Marketing Solutions. Check them out here:

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