Author: Francisco Anes
Experienced and successful marketing and advertising professional, directly responsible for the growth and development of small and medium-sized businesses across a great array of industries across New England. Consistent track record of improving sales and opportunity creation. First-hand experience and responsibility in the development of creative materials including marketing and advertising...
Pardot Field Dependency Solution
Lets face it, Pardot does a lot of things well, and when it comes to add a field dependent on another, they made it really easy. The problem is when you have say 100 values to check for dependencies. Because Pardot doesn’t allow a “value is NOT”, you end up building those 100 dependencies one […]
Double Post Form Tester
Very often clients come to us with a specific problem. They need form submissions from their websites, apps or online tools to go into more than one CRM at a time. Though Landing Page tools often can connect to a CRM, this is not always the case and most can only connect to one at […]
New Community Site Launched!
We are very proud to announce that the new Musicians Community Site “Sync 4 Music”, has officially launched in Beta Testing mode. This site promises to be a game changer for the music community. Within the site, musicians will be able to meet others to form a band, jam and learn together. It also has […]
New Client Website Launched
We are very proud to announce that the new website for our client ECIPay is now live! It took a lot of work but we are loving the end result of this work. Check out the site HERE!
How/When to hire your first marketing employee
I’ve heard it a million times. The growing small-company who decided it’s time to look like “a real company” therefore is thinking of hiring their first marketing employee. It usually goes two ways, either they hire a very seasoned Marketing VP type or a very Junior kid-right-out-of-school, yet the expectations are the same. Because the […]
How much does a Website Cost?
If I had a dollar for every time I get this question, I wouldn’t have to make website because I would be rich! Its a very common question that comes from the lack of understanding on what it takes to create a website and even more because people haven’t always thought through which aspects of […]
Free Marketing Advice for Small Business
As a Marketing firm, we make the vast majority of our business from Medium Sized companies with a decent amount of funding/revenue and years in business; yet, most of the questions I (Francisco) get on a daily basis are from small companies just starting up. Local businesses with great dreams and ideas that have no […]
Stop SPAM referrals from ruining your analytics
Every once in awhile you will notice a spike on your google Analytics and with it comes the great satisfaction of a job well done; don’t pop the cork yet! Review where those referrals are coming from. More often than not you will find some names you don’t recognize; some common examples are see-your-website-here.com and […]
How to Avoid Getting Blacklisted
We have all heard of it. Getting blacklisted is the Boogie Man of Digital Marketing, with the only difference that this is completely real (based on my assumption that the boogie man is not!). But what exactly is this powerful force, how can we prevent it and what to do if you ignore all my advice, […]