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Author: Francisco Anes

Experienced and successful marketing and advertising professional, directly responsible for the growth and development of small and medium-sized businesses across a great array of industries across New England. Consistent track record of improving sales and opportunity creation. First-hand experience and responsibility in the development of creative materials including marketing and advertising...
November 13, 2015November 16, 2015Marketing Advice

Stop SPAM referrals from ruining your analytics

Every once in awhile you will notice a spike on your google Analytics and with it comes the great satisfaction of a job well done; don’t pop the cork yet! Review where those referrals are coming from.  More often than not you will find […]

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March 3, 2015March 23, 2016Marketing Advice

How to Avoid Getting Blacklisted

We have all heard of it. Getting blacklisted is the Boogie Man of Digital Marketing, with the only difference that this is completely real (based on my assumption that the boogie man is not!). But what exactly is this powerful force, how can we prevent […]

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How to Choose an Email Automation Tool
February 20, 2015February 8, 2025Marketing Advice

How to Choose an Email Automation Tool

I have been lucky enough to work with most email automation tools out there, large and small. From the entry level tools such as MailChimp and Campayn, to the more “robust” systems of Eloqua and Marketo, and those in between like Silverpop, HubSpot, Pardot  and Manticore (now Sales Engine), […]

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January 12, 2015January 21, 2015Marketing Advice

What is “Modern Marketing”?

Modern Marketing is one of those hype keywords flooding Twitter these days. No one seems to know exactly what it is, yet every company and pseudo-expert out there seems to have a “How To” guide, and the answer is always the same: “Buy my product.” Since […]

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